Uniqlo Davao Exclusive VIP and Media Event

Last Wednesday, May 24, 2017, I had the opportunity to explore and shop at the first ever Uniqlo branch in Mindanao. It is located at the Ground Floor of SM Lanang Premier. The event started promptly at 1PM where all the invited VIP’s, bloggers and media friends were treated to a tour inside the store.

Guests briefing prior to the store tour.

Uniqlo is known around the world for its LifeWear-Innovative, high-quality clothing that is universal in design and comfort. The company constantly develops technologies and fabrics to bring more warmth, more lightness, better design and better comfort. They offer full range of LifeWear essential for men, women, kids and babies. This includes UNIQLO shirts, pants, dresses, proprietary clothing technology such as AIRism, HEATTECH and UNIQLO SPORT.

I first fell in love with Uniqlo on my first trip to Japan last December 2014. It was the first shop that i visited to look for heattech inner wear to provide me warmth on a crazy 0 degrees weather. From then on, i began to try their shirts, leggings and lounge pants. All are very comfortable and very light! Second to my heattech wear favorites is the very comfortable ultra seamless undies from Uniqlo. I swear they are the most comfy, lightest and coolest undies i ever tried! The truest sense of ULTRA seamless!

Uniqlo Ultra Seamless innerwear stash i shopped at Uniqlo SM Lanang Premier sold at Php390 each as part of the exclusive opening sale of the store.

After the store tour, the guests were then treated to a special cocktails.

A heartwarming welcome speech was rendered by Mr. Katsumi Kubota, Chief Operating Officer of Uniqlo Philippines which i was honored to meet two years ago at the same event at SM Seaside Cebu.

“We at Uniqlo are thrilled to open our first two stores in Davao (SM Lanang Premier and SM CIty Annex). We are looking forward to bringing our high quality and innovative Lifewear pieces closer to Davaoeonos.”—Mr. Katsumi Kubota

Bringing in the Japanese tradition, sake in a specially crafted bamboo container just for this event were distributed to all the guests for the ceremonial toast.


With the Japanese performers at the opening.

The shopping experience at Uniqlo SM Lanang Premier was just awesome. The prices dropped to the lowest sale i ever encountered in any Uniqlo store and this is offered from May 26 to June 1 to a wide range of items to celebrate the store opening. Among the few items that i got to snap at the opening. I was so giddy already i missed snapping some more items!

The happy Uniqlo shopper! Wore my favorite ribbed Uniqlo blouse for this event.

Uniqlo gave the guests a welcome kit which i super like.

Welcome Kit

This bag was made of from discarded UNIQLO denim fabric that came from UNIQLO alteration services. This is a great example of UPCYCLING. A joint project of UNIQLO Philippines and ABS-CBN Lingkod Kapamilya to create livelihood opportunities and sewing training for mothers living in Southville 7, Calauan, Laguna. Projects that we should support.

Thank you Uniqlo and SM Lanang Premier for the wonderful experience.

Bonding with the Regional Marketing Manager of SM Mindanao and a very good friend, Mr. Aeighron Dalaza.



Thanks for the feature SM Lanang Premier. Follow them at Instagram for shop updates at @smlanangpremier

Congratulations again UNIQLO for the successful store opening at SM Davao Lanang and they are now officially open to the public today, May 26, 2017 and watch out for the opening of their second store in Davao City at SM City Annex on June 2, 2017.

For store locator around the world, please click UNIQLO.

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